Optimizing the conversion rates is another important objective of many online stores that are eager to increase revenues and, thus, increase their profits. This occurs in an environment where competition is high and customer knowledge has been enriched thus calling for efficient routes to changing the window shoppers into buyers.
Starting with enhancing the product pages up to convincing strategies of marketing, we will discuss the conversion rate optimization services that can bring life to your eCommerce platform and turn your online business into a profit zone.
Best Tips To Boost eCommerce Conversion Rate
Optimize Your Website Speed
Response time to the website is one of the parameters that have a direct impact on the potential customers’ decisions and higher conversion rates. Research also indicates that if the page takes more than three seconds to load, then the conversions can drop by as much as 7 percent. Online consumers are impatient, and slow loading of pages raises the bounce rates; therefore, it is crucial to optimize page loading speed. This can be done by using techniques like image optimization, browser caching, code optimization and using a CDN. Analysis tools such as Google PageSpeed Insights can then be used to find these out. Moreover, as noticed that a large number of customers are visiting through the mobile device, it is suggested implementing the AMP system to improve the mobile-loading time.
Simplify the Checkout Process
Long and complex checkouts are among the major causes of causing potential consumers to abandon their carts. This is one of those aspects that, when efficiently managed, can help you increase your conversions in the best way possible. It is recommended to go for a single page of checkout process whenever feasible and lessen down the amount of data that a client has to enter. Ensure to give an option to allow the guests to checkout without signing up and ensure to include many methods of payment since people have their own preferred ways. Other elements that can improve users’ experience are clear progress indicators. Last but not least, your checkout page should be responsive, more and more customers use their mobile devices to make a purchase.
Use High-Quality Images and Videos
For customers to be able to view the product and trust the seller since they cannot touch or physically feel the products, visuals are very important in eCommerce. Position the item from different perspectives, possess the ability to zoom in, and capture the product in the process of being used. Using videos can be possibly more informative since it is often engaging, and can give a clear view on various elements and their advantages. Of course, virtual or augmented reality can be considered as trends that are quite preferred today, and can serve customers with a more engaging experience. In any of these cases, it is crucial that any picture, image, or graphic included in the website is optimized for quick loading, though the use of images should not be compromised.
Provide Detailed Product Descriptions
Rich information about the product is crucial when it is mandatory to explain shortly what a particular product is and what its benefits are. List important characteristics, parameters, advantages which should be mentioned for the product, and possible ways of its usage. Keep it in bullet form to help ensure it reads easily and, if possible, add the keyword to the text to help with SEO. It may be useful to include size charts, frequently asked questions, and customers’ testimonials to eliminate doubts. This means that exaggerations should be discouraged and descriptions of the product should in some ways resemble the product. Another way of utilizing storytelling to its fullest is by adding storytelling characteristics to your product descriptions, which can turn customers’ attention and offset rivals as well.
Implement Trust Signals
It is critical to point out that establishing a good relationship with the customer is very important in ensuring that they convert and especially the one that is visiting your website for the first time. It is best to always ensure that the trust badges, security seals, and SSL certificates are well placed on the site to help the customers feel safe while entering their details. One of the signs of trust that are rather convincing are the customer reviews and testimonials as these are the indications of social proof which state that the products are worthy to be bought. Request your happy customers to write a post, and use feedback to your advantage. Similarly, easily understandable and easily visible return policies, contact details and efficient customer support help in adding to the trust factor and thus decreasing the purchase risk.
Following the mentioned ideas, your e-commerce site will become a strong converter. To get you started, EZ Rankings provides the best conversion rate optimization services. Our team finds out and fixes the obstacles to conversion, thus boosting sales and revenues for the companies we work with. Get in touch with us to know more about how EZ Rankings, one of the best digital marketing companies can assist your company get better in the online market.
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